Page 58 - 08.11.2025 Council Packet

C. OPPORTUNITIES FOR REVENUE GENERATION

- Membership dues and daily admission sales for informal recreation for non-Town residents
only. Membership dues for non-Town residents may also be structured on a sliding scale
based on household income, ensuring equitable access for all community members.
- Vending and Concessions
- Community Donations
- Partnership & Grant Funding
- Facility Rentals:
o Birthday parties
o Meeting rooms
o Functional fitness space
o Multi-purpose space
o Community Kitchen
o Gymnasium
o Swimming Pool
o Plazas / outdoor spaces
o Outdoor fields

Revenue forecasts for the facility are based on its planned space components and
comparisons to similar facilities nearby. These projections are shaped by both the physical
design and the market context, including the types of activity spaces included, the timing of the
facility’s launch, and the operating philosophy adopted. Factors such as membership fee
structures (should those be adopted), usage policies, and the competitiveness of the facility’s
offerings will also influence actual revenue outcomes.
To meet revenue goals, a well-developed marketing strategy is essential. Staff must
implement targeted outreach efforts that highlight the facility’s unique value, engage potential
users, and position the facility effectively within the local market. The success of this approach
will depend on aligning marketing efforts with the facility’s design, pricing, and operational
objectives.

08.11.25 Council Packet Page 58 of 140
TOWN OF BERLIN COMMUNITY CENTER: FEASIBILITY STUDY 32